How much will it cost to send a monthly newsletter?
Our basic package is available for just $1250 per month
. You are also responsible for payment of your Agile CRM account, which can be as little as $14.95 USD per month depending on the amount of contacts you have. You can view their plans here
Setup (Month #1)
Your first monthly payment will be put towards the setup process which includes:
SETUP OF YOUR AGILE CRM ACCOUNT
We use a powerful email marketing program called Agile CRM. You are required to purchase this program and we will set it up for you to accurately track results of your communications.
ADD YOUR EMAIL AND CONFIGURING THE DNS IN AGILE
We will need to configure your domain's DNS to work with Agile. If you have a tech person who manages your websites, we will provide the information on how to handle this task. If you don't, we can handle it for you - we would just require your domain's login information. Once the DNS has been configured, we are able to send emails from Agile that appear to be coming from your email address (i.e. firstname.lastname@example.org)
ADDING THE AGILE TRACKING CODE
We will add a reader tracking code to your website. This code will tell Agile which of your contacts is viewing a page on your website.
DESIGN OF YOUR NEWSLETTER TEMPLATE
We will need to design your newsletter template. The design will be consistent with your company brand and image and contain your logo and contact information.
SETUP OF 1 SMART-CAMPAIGN
We will setup one smart-campaign for you to promote a specific product or service offering. This campaign will be linked to your newsletter articles, so if a reader clicks on a "learn more" link, they are added to your campaign and will automatically receive a new promotional email about the specific product/service every 7 days for a period of 2 months. This campaign will be active the entire year.
Your Newsletter Each Month Will Include:
After the setup process is completed the first month, we will start issuing your company newsletter, which will include:
3 SHORT ARTICLES
We will include 3 short articles in your newsletter each month. Why short? Well, it's more effective - readers don't like lengthy articles. It's too much information, and they will feel overwhelmed and probably not read it. We keep it short, almost like a preview message. If a reader wants to learn more, they can click on the links to bring them to a more detailed page.
3 LEARN MORE LINKS
As mentioned previously, we will add a "learn more" link beside each of your 3 articles. This will allow interested readers to visit a more detailed page to learn more.
3 BUY NOW LINKS
If you offer an online purchase option, we will link a "buy now" button to this page and add it beside each of your 3 articles.
3 TAG ASSIGNMENTS
We will setup automated tagging for each of your 3 articles. This means that all readers who click on a specific product/service link will be tagged with a keyword making it easy for you to quickly determine which of your readers are interested in what products and services.
Want to determine which of your readers is very engaged in your company? We can tell you! We will add a scoring system to all campaigns which will add a point to contact profiles every time they click on a link.
3 AUTOMATED EMAIL FOLLOW-UPS
If a reader has clicked on a certain link, for example "buy now", we can setup things so an automatic follow-up email is generated to remind readers that they clicked on the link and the option to purchase still exists. You can also offer a deal to close the sale, or extend a promotion. The options are endless!
We can provide you with an automated report of activity for all of your campaigns. This can be mailed daily, weekly or monthly!