Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies. The Internet is a force that cannot be ignored…it can be a means to reach literally millions of people every year.
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